It's a Pentax Super Bowl!
In Japan the Pentax K-r will be available in a slew of colors. They even have an online tool to help design your own camera. www.camera-pentax.jp/k-r/index.php.
Too bad they don't offer it in the US! Someone at Pentax should call the NFL!
(For more info about the Pentax K-r, visit The Pentax K-r Fan Club.)