Mercedes-Benz flagship store - Avenue des Champs-Élysées
The Avenue des Champs-Élysées is a boulevard in the 8th arrondissement of Paris, 1.9 kilometres (1.2 mi) long and 70 metres wide, which runs between the Place de la Concorde and the Place Charles de Gaulle, where the Arc de Triomphe is located. It is known for its theatres, cafés and luxury shops, and for the military parade that takes place each year on the avenue on 14 July to celebrate Bastille Day.
The name is French for the Elysian Fields, the paradise for dead heroes in Greek mythology. The French proudly nickname this world-famous avenue "la plus belle avenue du monde" ("the world's most beautiful avenue").