Rocking the Shake Shack

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    After a soft launch yesterday, the Shake Shack officially opened for business today. The staff was still working the bugs out so the line moved a little slow. I waited 50 minutes for my food and the line was three times longer when I left than when I arrived. Aside from the slowness, the service was better and friendlier than I remembered and, somehow, the burgers tasted better, like they've been fine-tuned since last year.

    The crowd was almost euphoric at times. A group of guys in front of me (probably lawyers or brokers) were all wearing Shake Shack baseball caps and as giddy about the impending burgers as teenaged girls at a 50 Cent concert. As an apology for the delay, the SS staff chummed the waiting crowd with free ice tea and samples of "cinnamon toast" frozen custard (= delicious).

    Bruni**, if you're listening, how about a starred review of the Shack? The food is good, the level of service and execution is absurdly high for a burger stand, and its opening made grown, lawyerly men excited enough to dress in costume for the occasion. What more do you need?

    ** Since watching Ferris Bueller's Day Off recently, I can't help but hear Bruni's name as Cameron would address him on the telephone. As in: "Bruni! This is George Peterson. You make sure that starred review is out in front of the school in ten minutes. Do you read me?"

    1. mathowie 98 months ago | reply


      Oh snap! My web badge countdown thing claims they won't open for 40 more minutes.

    2. DYFL 98 months ago | reply

      Hmmm. If I want to go on Thursday, how long do you suspect the wait would be (around 2 PM)? I only have an hour to spare...

    3. dyobmit 98 months ago | reply

      I'm going to start taking pictures of the line every time I go, tagged: shakeshackline.

      And they do actually taste better than last year, somehow.

    4. jacobwolman 98 months ago | reply

      Shake Shack is truly terrific. I hope you New Yorkers know how lucky you are!

    5. Rob Adams 98 months ago | reply

      How does SS compare to In-N-Out?

    6. sporky 98 months ago | reply

      the lighting on this makes it look like you're wearing a sterile glove

    7. anildash 98 months ago | reply

      Omg jealous.

    8. roboppy 98 months ago | reply

      Yup, for a second there it looked like you were wearing a sterile glove.

      I had neve seen grown men so excited for burgers before until I went to Shake Shack. Yipes.


      It is good though. Mmm.

    9. peterme 98 months ago | reply

      New Yorkers are mentally diseased.

    10. FuntimeBen 98 months ago | reply

      Mmmmmmmmmmmmmmm Pentagram.

    11. mikebrittain 98 months ago | reply

      Today's the day!

    12. jmacias 94 months ago | reply

      Yeah, it's really good but not better than In N' Out

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