At Amsterdam's Schiphol airport, numbers within each terminal's letter indicate the walking time. This is so simple and great.


seen in smashing magazine blog post, August 2010

  • magnus* 8y

    i've seen that in atlanta, too. walking feels so good after a transatlantic flight!
    i like the typography as well.. frutiger is my favorite font!
  • Jess J 8y

    Yes, the typography there is great. I'll have to check out Frutiger.
  • Andrea Bergamini 7y

    sorry i have to make a small correction: when the text is black on yellow background the font used is not frutiger, but the specially designed "schiphol" font.

    it is sligtly bolder to prevent yellow light to decrease the legibility of the text! for all other signs frutiger is used...great font and great wayfinding system!!
  • magnus* 7y

    cool! i learned something.
  • Jess J 7y

    thanks, ab! good to know. Schiphol is a great airport.
  • Andrea Bergamini 7y

    great airport and signage for a BEAUTIFUL and magic city! :) cheers from italy! a.
  • jakenoble 5y

    Simple and great! But 1 - 20 minutes! That is surely useless?
  • Karan Anshuman 5y

    seriously. 1-20? Ha ha.
  • Marketingwiz 5y

    1-20 minutes makes sense if the closest D gate is right behind the sign. The furthest D gate will be as much as 20 minutes away. I've been to Schiphol and it's a very large airport (affectionately called "Schiphol City"), so the gates do stretch out over quite a distance.
  • Sander Baumann 5y

    About this particular part of the signage design I want to show another photo of the sign and the way the "walking distance text" is added.

    Schiphol Airport Signage by designworkplan

    In my opinion the "walking distance text" is very small to read when viewing this sign from a distance and when the "walking distance text" is close by to read you really have to turn your head upwards to read.
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Taken on January 8, 2007
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