Last year I came here before we left on our week-long houseboat trip. We crammed in a visit at around 10AM before picking up more beer at Walmart. The mid-morning light was harsh and the skies were blue, cloudless, and boring. Sure it was impressive, but it wasn't the sight I knew it could be.
This year I went back twice at sunset and was treated to the best that horseshoe bend has to offer. I'm sure that if you search for "horseshoe bend" on here you'll find quite a few pictures just like this because it's obviously a popular spot for people with cameras. I just wanted to have a shot, an experience, every bit as good as any of those. And now I do :)
Vertical version in the comments. Which do you prefer?