Goat’s are very greedy animals that will hoard food and eat anything they can fit down their throats. Most well fed goats have large potbellies. Goats are also the world leaders in milk production. To emulate their large capacity to not only store the food they eat but also the milk they produce I made the counter spaces within the O and the A relatively large and intertwined to suggest an infinity symbol. The characters aren’t too elaborate, as goats aren’t that exotic. You see a goat; you know it’s a goat.