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yak | by jeremy pettis
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Developmental Commentary

The Yak in the wild is a tremendously powerful creature that can stand it’s ground to almost anything. It also has a thick coat of long, coarse hair. I made this my thickest and sturdiest typographic study. Then filled in the negative space with a stern crop of rigid lines to emulate the impenetrable coat of hair the yak adorns. The edges of the type are sharp to let you know that the yak is not only powerful, it’s dangerous. Himalayan yak hunters needed to hunt in groups. The blunt force of a single yak was more than enough to kill two men at once. If threatened, the yak’s immediate instinct is to kill. Mess with the yak’s type, and like the yak, it will kill you.



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Taken on January 27, 2008