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Companies Must Ascend the Social Business Hierarchy of Needs | by jeremiah_owyang
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Companies Must Ascend the Social Business Hierarchy of Needs

Be Prepared: Companies Must Ascend the Social Business Hierarchy of Needs

In a tribute to Maslow’s work on our individual hierarchy of needs, we noticed a pattern than companies undergo a similar growth. Companies must fulfill the requirements at the bottom of the pyramid and then layer on top of success, building each layer. To date, we found only a few companies that are getting near enlightenment, which we will feature in our upcoming work. Here’s a pattern we found from the advanced companies:

 

1) Foundation: First, develop a business plan and put governance in place.

 

2) Safety: Then, get organized by anointing a team and process to deal with crisis.

 

3) Formation: Next, connect business units to increase coordination and reduce duplication.

 

4) Enablement: Grow by letting them prosper – give business units the support and flexibility to reach goals

 

5) Enlightenment: Finally, weave real-time market response into business processes and planning.

 

Read the full report here:

www.web-strategist.com/blog/2011/08/31/report-social-medi...

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Taken on August 30, 2011