The Two Career Paths of the Corporate Social Strategist

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  • Robert Fraser PRO 5y

    Clever :)

    Makes me nervous, I think I'm going to approach 3 in the near future, which will be quickly followed by 4. Any tips to ensure I end up at 6 rather than 5?
  • Jeremiah Owyang PRO 5y

    Every strategist should be nervous.

    You'll have to quickly remove the 'evangelist' hat and start to don the 'program management' hat

    You'll need to be proactive, get ahead of requests, and launch scalable business programs --you will NOT be able to implement every social media program yourself.

    Bottom line: become an enabler quickly

    Watch my blog, I will be laying out a strategy for your career over the coming years, this is my primary research focus.
  • Jeremiah Owyang PRO 5y


    This graphic will help: I discuss the skills required at each stage in the right column

    Career Phases for the Corporate Social Strategist
  • charlie.treadwell 5y

    Dude, Jeremiah! I love this! I didn't even know what I was doing but I apparently took the high road by instinct!

  • Brent Norris 5y

    Incredibly useful. So thankful to be on the same page. Thanks for always doing the hard work and making my jobs easier.
  • Jeremiah Owyang PRO 5y

    @Charlie THAT"S what I want to hear great news.

    @hawaii that means a lot, thanks for saying this.
  • ChiaraBattistini 5y

    cool...and scary too!!!
  • GinoPaoloRossi 5y

    This is great info Jeremiah. I'll be keeping track of your posts & thanks for sharing all your research data.

  • Axel Schultze 4y

    Great way to apply the "Project emotions curve" to career development. Totally agree to the dynamics. However - I wouldn't draw the curve go "down" if one is on the help desk. That is a very valuable job and we can see it with many that they are actually quite successful there. Only a few others obviously thrive to make it to the top.

    Just a philosophical aspect
  • Fisher Laishram 4y

    Hi Jeremiah,

    Your blog is the first thing I look for in my reader. I a community manager at Sprinklr, and I wear different hats from strategist to community manager. In the #SMSS closing note, you said many of the strategists come from a communication educational background. I am an information management grad, love putting context to data, social media process management and frameworks. What do you think , I should do in my career to end up at 6 and not at 5?
  • Leon Benjamin PRO 4y

    This essay makes the case for the role of a Super Connector in large organisations whose sole responsibility is to create the same levels of connectivity, collaboration and productivity achieved by open source movements, conversational software and social media platforms.
  • Vincenttervooren 3y

    I've reached point 3 and decided to leave the company at 4. Business units understand the needs and are asking for my support but top management refuses to recognize social media as anything else than a waste of time. I'm moving on to a company where understanding and support for growth of social media comes from every level of management.
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