Pleasureland was a pool, recreation, picnic, and swim club in Oakland NJ. I can't find the exact opening date, but it seems to have been in the 1950s. For years, the place drew families during the summer months to cool down in the two huge pools and shaded picnic areas. Pleasureland closed in 1985 after a shooting in a nearby swim club, Muller's Park.
This was the Olympic sized main pool. This pool was demolished and filled last year. I was not quick enough to get a more recent picture.
Photo from April 1999
More images in the Pleasureland Swim Club set.