Belvedere has come up with a new beverage, a 100 proof vodka called Belvedere IX. What’s interesting about this particular new product from LVMH is the packaging and branding that was created by Andre Saraiva, graffiti artist/night life entreprenuer and all around Parisian playboy. Andre owns Le Baron (both in Paris and Tokyo) and is a partner in Beatrice (New York). His network is vast and he is someone that is a constant fixture in progressive culture. I found this unique collaboration between Belvedere and Andre to be exciting, for one thing, the project is not a one off, it is the actual bottle and branding that Belvedere has embraced to push the Belve IX brand. The drink itself is potent. LVMH is putting forward a strategic effort in seeding the product and key accounts throughout the world. Look out for Andre, look out for Bevlve IX.
Not even released into the general market, Belvedere 1X is already exploding onto the scene in the hands of the fashionably hip-elite. Belvedere 1X is a blend of 9 natural ingredients that are individually distilled, for purity, and then added to delicious 100 Proof Belvedere. These special ingredients are: Guarana, Ginger, Ginseng, Jasmine, Cinnamon, Sweet Almond, Eucalyptus, Black Cherry, Acai Concentrate. The nose is vibrant and invigorating; leading floral and spicy tone resolve into soft citrus and ginger. The palate is where the show is- refreshing warmth, vivacious spiciness and intricate complexity is tempered by sweet, lingering nut oils and more fresh floral tones that evolve to a prolonged finish that restates the spice and reveals hints of vanilla with white pepper; very nice. All of this and it come in a package so cool you have to see it to believe it.
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