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Robinson | by JAVA1888
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Robinson

"A dramatic billboard treatment topped the entrance to this department store at 1020 Market street, [Philadelphia, Pennsylvania] taking full advantage of the stores upper floors. Architect Victor Gruen would go on to become a leading proponent of the post war shopping mall."

 

Constructed 1946

 

Photo and text from the book "Shop America-Midcentury storefront design" edited by Jim Heimann and essay by Steven Heller.

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Taken on October 17, 2007