Ward Candy Company - Bit-O-Chocolate candy wrapper - 1970's
This wrapper is truly one of my all-time favorites. I love oddball variations and spin-offs and iconic brands, so it's easy for me to love this one.
Bit-O-Chocolate is one of several Bit-O-Honey spin-offs that were done back in the 60's and 70's. There were also Bit-O-Peanut Butter and Bit O' Licorice.
This comes from the "Munktiki Collection", a large lot of consumer goods packaging saved and stored by Californian Paul Nielsen during the 1970's. A collection I recently acquired and will be documenting here.
For more on Paul's current activities, check out www.munktiki.com.