Stark - Cool King Size Candy Cigarettes candy box - 1970's
Clearly based on the "Kool" brand, they went with "Cool" for this package. Based upon the fact that Just Born's Kool Kids changed it's name to Cool Kids, I wonder if a similar issue was a play here. Perhaps the Kool-Aid people would have come after them?
This comes from the "Munktiki Collection", a large lot of consumer goods packaging saved and stored by Californian Paul Nielsen during the 1970's. A collection I recently acquired and will be documenting here.
For more on Paul's current activities, check out www.munktiki.com.