new icn messageflickr-free-ic3d pan white
Nestle's - Choco'Lite candy bar cardboard store sign - early 70's | by JasonLiebig
Back to photostream

Nestle's - Choco'Lite candy bar cardboard store sign - early 70's

This is a great old in-store cardboard display sign for the "NEW!" Nestle's Choco'Lite candy bar.

 

I recently acquired an early 70's Choco'Lite wrapper, and I had assumed it was the earliest variety of Choco'Lite wrapper made. But the version illustrated here appears different. So either it was different, or the illustrator took liberties with his interpretation. What do you think?

 

The other reason I really like this piece is that it illustrates the design found on the classic Choco'Lite bar itself - that being a sort of fan-like, or sunshine beam, on the top of the bar. When I saw this sign, my memories of the candy itself came rushing back.

 

Original Dimensions: 17" x 14"

15,485 views
12 faves
32 comments
Taken on April 8, 2009