Hershey's Whatchamacallit candy bar wrapper - Early 1980's

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    Here is a great little Whatchamacallit wrapper. This creatively-named candy bar was introduced in the early 80's, and I believe this is the first version of wrapper that it had.

    This example came from a recent acquisition, which was a 10-count factory store box - where someone ate the candy bars, but replaced the wrappers and the small cardboard inserts, so they could display the box as if it was still full. Pretty neat!

    chriscute, Mama Dz, and 3 other people added this photo to their favorites.

    1. CheshireCat666 72 months ago | reply

      I remember when they first came out, and the joy over the silly name, the fun commercials, and of course the yummy bar itself.

    2. chriscute 72 months ago | reply

      I love this logo...I was bummed when the newest design came out a few years ago.

    3. Isle of Lucy 72 months ago | reply

      Classic logo with a cool kitchy name. Excellent marketing!
      The best part was how tasty the bars really were. Yum...

    4. dirtdirt 72 months ago | reply

      Ah TOLD you the name.

    5. Waffle Whiffer 72 months ago | reply

      I haven't had one of these in years. I need to hit the convenience store tomorrow...

    6. Wurlitzer Heart 72 months ago | reply

      I've been wondering what happened to these! I remember when they introduced them. the ad campaign captivated me as a kid.

    7. Namey McNamerson 71 months ago | reply

      Ahhhh, the pre-caramel days.

    8. JasonLiebig 71 months ago | reply

      Namey: I hadn't realized the formula changed. Thanks for noting that.

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