Jason By: Jason

Marathon bar wrapper - M&M Mars - 1973-1974

This is a great treasure for me!


For the longest time, I'd wanted to get a Marathon bar wrapper for my collection. Early last year, I was fortunate and found a collector willing to part with a intact sample of one - yes, with the candy bar still inside. Tragically, my post office lost it, or delivered it to the wrong address, and I was never able to recover it.


Fortunes turned when later last year, Dan Goodsell found a wrapper for me and I finally was able to have one in my collection. A great piece, but in admittedly less-than-perfect shape.


Late last month, I happened upon another collector who had a near-flawless example, and he sold it to me. That is what you see here.


This is an early Marathon wrapper, from late 1973 or early 1974 -- it lacks a bar code, and has a 15 cent price printed on the wrapper. [Freshness date is June 1974].


The wrapper is in impressive condition, as the glue seals appear to have been meticulously detached allowing the wrapper to be flattened quite nicely.


This came to me from a collector named Ron, who believes he got it from my pal Dan Goodsell around six years ago. What a small collector-world.

  • Jeremy Pettis 5y

    followed the trail of linked images from the curlywurly and it turns out i fav'd this one awhile back, WEIRD
  • Janet 5y

    My favorite candy bar ever! I grew up in the middle of nowhere but had a very small grocery store about a mile from our house. Whenever I earned money from babysitting, I would ride my pony down to the store and buy a Marathon bar. I also bought M&M's, as my pony liked them....but she would have some of the Marathon bar, too, when I couldn't afford both. I sure miss those times...and the candy bar!! I've been telling my kids about these lately and am glad I found this picture...thanks for posting!
  • bev d 5y

    OMG JASON!!! just seeing this label is making my mouth water!!! I have already written to M&M Mars begging them to bring back my Marathon Bar... it was my favorite candy bar of all time.... Tomorrow i plan on calling them also... and start begging.... i think i will make it a daily ritual until it comes back.... lol
  • davidindayton@yahoo.com 4y

    I remember the Marathon bar well.....being the deviate little catholic boys we were, we would shove these down our tube socks and walk out without paying.....i gotta admit.........they did taste better when they were free!
  • biomince 4y

    Love love love the Marathon bar!
  • freeandclearM5 4y

    This was my favorite. I used to go to the corner liquor store often to get one. Thanks for bringing back GOOD TIME memories!
  • snookiecollins 4y

    yum, Yum and more retro YUM from the good ol' "Corner-Store"!
    L O V E..... IT!
  • kmt0818 4y

    I wish they would bring back the marathon bar.. It was the best...
  • Paul Horn 4y

    Awesome relic. I always remembered them being a foot long (you know, because the ruler on the back of the wrapper? What ruler only goes eight inches??). Still my favorite candy bar.
  • GiddyGigi007 4y

    Can we all please contact Mars and beg them to bring these back into production? YUMMY!
  • diskoboy7 4y

    I friggin' LOVED those things - I would always buy about 3 of these things when my mom took me to the store, as a kid!! Thank God for Cadbury Curly Wurly's, otherwise I'd drive myself nuts over craving one of these things. If you watch Taxi Driver, you can see Marathon Bars in the movie theater scenes!

    And Hershey's won't make these because M&M/Mars would probably sue, and Hershey's doesn't believe there's a market for these, here in the US.
  • DymondBlue 4y

    I too remembered the Marathon Bar being a foot long.. I was surprised to see it was only 8". As a little girl it seemed sooo big! I remember taking the smallest little bites and promising myself I would only eat an inch at a time.. ha! As if that happened!!! LOL Thanks for the great memory! I too am on board for bringing them back... although I wonder how many of us will be disappointed because of today's lack of standards concerning ingredients. Still, would love to see them again!
  • Marc Sayce 4y

    Love the ruler on it! Brilliant.
  • vickideveraux1 4y

    I remember when the Marathon bar debuted! There was a free coupon in the Los Angeles Herald Examiner, and I was the first one in the family to rip it out. Got my first Marathon bar at the liquor store by my elementary school.
  • qkmiranda619 3y

    How I wish to eat this candy bar again! I would have never guessed the name of it though. I just had a picture in my mind of the red wrapper! Thank you for posting pic!
  • Mr Chrome1 3y

    I loved these things like forever...Wish to hell they would bring Caravelle back too!
  • greyloch 3y

    I miss this candy! Thanks for bringing up a fond childhood memory for me. :-)
  • angelbear61768 3y

    It was my favorite bar as a kid too. Now that I know about the Curly Wurly bar, I'm gonna invest in some and see if they are as good! I guess part of the reason it was so good is because it was the biggest candy bar, and I didn't get to eat candy as often as my children have. I always treasured my marathon bars!
  • Dr. Bob Frapples 3y

    I lost a tooth to one of these...
  • Dana Rose Crystal 7mo

    thanks for posting. I liked Caravel, too, and bought them when I skated at the Valley rink, and bought Marathon bars in 1974
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