Life Savers 1960's Sweet Storybook

If you grew up in the last 30 years, you might well have received a Life Savers "Sweet Story Book" as a gift at some point or another. They're a tradition that dates back to the early 1950's, I believe.

 

Pictured here is a late 1960's Sweet Story Book that I recently acquired via Ebay. I was shocked to find it with 10 of the 12 original rolls still in-tact. In fact, one half still had the original shrink wrap, untouched.

 

I'm always amazed when an item like this lasts through the decades, and this is no exception.

 

Of note is the fact that "back then" you got TWELVE rolls in your story book! Most recently I think they cut back to eight, or possibly even six. Times are tough.

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Taken on October 25, 2007