Another approach to this great sign I found in Wellfleet MA.
The Mission of Wellfleet Harbor Actors Theater (WHAT) in Wellfleet, Massachusetts is to present professional quality theater to its audiences; to provide an alternative theater experience not found elsewhere in the region; to advance and preserve the art of the theater for the education and appreciation of the public.
I think this would make a great ad for a hearing aid company! "Are you tired of saying WHAT to everyone?" LOL
To learn more visit: what.org/about/