TO Ride Launch 2010 (3)

To launch the 2010 Ride to Conquer Cancer we staged a four city photo op, in Montreal, Toronto, Calgary and Vancouver. In each city 50-110 cyclists gathered in busy public areas and held their bikes over their heads for 1 minute - striking a pose that amounted to a human version of the Ride to Conquer Cancer logo. The event was covered nationally in the Globe and Mail and by City TV, Global, CTV, The Toronto Sun, The Calgary Herald, The Calgary Sun, Metro, 24, Marketing Mag, Media in Canada, BizBash, and other media outlets.

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Taken on October 22, 2009