#IDDR2016 / #DIRD2016
International Day for Disaster Reduction takes place every 13 October.

This year's focus is curbing disaster mortality by sharing good practices that have enabled people to survive and to reduce their risk. In sum, #LiveToTell.

From its outset, the aim of the day has been to promote a global culture of disaster reduction, including disaster prevention, mitigation and preparedness. Since it began 25 years ago, the day has grown into a major global awareness event celebrated in many ways to encourage efforts to build more disaster-resilient communities and nations.

Following the Step Up Campaign, which started in 2011 and was dedicated each year to a particular group of vulnerable people exposed to disasters – Children and Youth (2011), Women and Girls (2012), People Living with Disabilities (2013), Older Persons (2014), and Indigenous People (2015) – UNISDR has now launched the Sendai Seven Campaign to promote each of the seven targets of the Sendai Framework for Disaster Risk Reduction adopted in Sendai, Japan in March 2015.

The first target of the Sendai Framework, and therefore the theme for the 2016 edition of International Day for Disaster Reduction, is: Substantially reduce global disaster mortality by 2030, aiming to lower the average per 100,000 global mortality rate in the decade 2020-2030 compared to the period 2005-2015.

As was the case throughout the Step Up Campaign, the success of the Sendai Seven Campaign depends on engaging and connecting with a wide range of stakeholders to promote awareness of the Sendai Framework and actions required to implement it, and to achieve its targets.

The Sendai Seven Campaign is an opportunity for all, including governments, local governments, community groups, civil society organisations, the private sector, international organisations and the UN family, to promote best practice at international, regional and national level across all sectors, to reduce disaster risk and disaster losses.
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