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Social Media Funnel

www.intersectionconsulting.comThis visual is inspired by an engagement funnel developed by Jason Falls over at Social Media Explorer.

 

I like the addition of the “Loyalist”. Don’t make the assumption that everyday customers/members will become ambassador for your brand – what are you doing to recognize/care for your customers to pave the way for them to become advocates?

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Taken on October 2, 2010