New Marketing Strategy

1. Develop strategies based on the dynamics of online search, content marketing (brand journalism) and social media

2. Create great content that helps answer your target audience’s questions and solve their problems

3. Publish content on the web and across social media channels

4. Promote content using search engine optimization, permission based e-marketing and social media

5. Manage, maintain, review, update and archive content on an ongoing basis

6. Collect, measure and analyze marketing data to assess engagement, conversion rates, leads and sales

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Taken on August 18, 2009