Social Media ROI

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    www.intersectionconsulting.comSocial media is intangible - how do you quantify the ROI of online social tools that are based on human networks and micro interactions?

    This image is inspired by Shane Gibson's podcast about 26 ways to measure social media ROI - What resonates with me is the connection between online social networking and being social in your physical community.

    Some people ignore or abandon social media because of its digital nature - they might not view the benefits of online social networking in the same way they see the ROI of being a member at their local Chamber of Commerce.

    In my opinion, online social media and face-to-face networking need to be viewed through the same lens. Both involve social interaction, contributing to a community and getting out what you put in - The only difference being the medium.

    April Chapman-Roney, catspyjamasnz, and 72 other people added this photo to their favorites.

    1. socialnetworrkingexpert 58 months ago | reply

      is there any starups on this idea? any company working on providing informations to companies about there buzz?

    2. ivanpw 55 months ago | reply

      Great commentary and useful diagram - I use it for my blog post about social media for small business.

      Thanks for releasing this on CC!

    3. vestadigital 52 months ago | reply

      Great image. I used it on our blog post where we talk about same topic.
      5 Ways a Small Business Can Succeed with Social Media

    4. Intersection Consulting 52 months ago | reply

      @vestadigital - Thanks for using the image in your post!

    5. Compila Hosting 52 months ago | reply


      Thank you very much for sharing this great image. I have used it on my latest blog - Why Some Small Businesses Often Fail At Social Media Marketing.

      Any problems please let me know.



    6. Proyecto Latino [deleted] 52 months ago | reply

      Thanks for this great image! You capture the importance of looking for returns on the use of social media.

    7. Intersection Consulting 52 months ago | reply

      @ Proyecto Latino - You are most welcome!

    8. pinkyracer 49 months ago | reply

      actually, one of my classmates from business school has created a program that does exactly this. It's called Argyle- I'm looking forward to being a beta tester!

    9. SmilingStrong 48 months ago | reply

      This is a fabulous image!

    10. Intersection Consulting 47 months ago | reply

      @SmilingStrong - Thanks!

    11. vinild 47 months ago | reply

      Thank you for this wonderful image... I have posted it on my blog post

    12. langfordelzie 20 months ago | reply

      does sprint own Virgin Mobile

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