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Word of Mouth

www.intersectionconsulting.comWord of Mouth (WOM) is enigmatic - fairly straightforward and simple to understand yet elusive and difficult to engage, spread and sustain.

 

Here is are a few ideas/elements (of many) that make up word of mouth marketing: Viral Capacity; Consumer Empowerment; Positive Interactions and Lead Generation

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Taken on April 2, 2009