Image from page 45 of "Better fruit"
Title: Better fruit
Authors: Washington State Apple Commission
Publisher: Hood River, Ore. , Better Fruit Pub. Co
Contributing Library: New York Botanical Garden, LuEsther T. Mertz Library
Digitizing Sponsor: The LuEsther T Mertz Library, the New York Botanical Garden
View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book
Click here to view book online to see this illustration in context in a browseable online version of this book.
Text Appearing Before Image:
Text Appearing After Image:
Why 6,000 Growers Co-operate THROUGH THE NORTH PACIFIC FRUIT DISTRIBUTORS -^ Seventeen Reasons -<â â 1 It places at the Fervice of the grower a body of trained and experienced experts, better equipped and better informed than tlie buyers- it maintains a comprehensive and trustworthy system of gathering crop estimates and daily market reports, at a cost "of many thousand dollars, to adequately serve the grower; it thus puts the grower in an advantageous position in his relationship to the trade. " It distributes the grower's fruit, by intelligent organization, to all of the markets, so as to neither over-supply nor under- supply any particular markets, and provides an agency large enough to seek and find new markets, as well as develop old ones. 3. It markets the grower's fruit in an extensive but conservative and economical manner and without ruinous competition. 4 It furnishes the grower with personal representatives in every important market center in America and Europe, and, in fact, the world, whose first consideration is the grower's interests.âwho examine the fruit in transit, repair damages, and,' where necessary, protect the grower against improper demands for allowances, etc. 5 It secures a uniform and dependable grade and pack of tlie fruit throughout every district.âa thing of great value to the trade and therefore to the grower seeking the trade.âand it is thereby enabled to back the brand of each district with a guarantee that will bring a higher price for the fruit than for other fruit outside of such brand. 6. It properly and scientifically advertises the grower's fruit, and returns the full value of that advertising to the grower. 7. It gives the grower the power, backed by the exclusive service of skilled legal, traffic and claim departments, to secure justice and fair dealing in all instances from bnyers, railroads, etc. 8 It removes from the methods and practices of the fruit business the objecfionable and obstructive features, the strength and influence of 6,000 united growers being vastly more effective than that of 6,000 individual, disinterested units. 9. It gives the grower control of his own product from orchard to market, tlius enabling him to secure the handling of his fruit by the legitimate trade at an equitable cost. 10. It can, by reason of its all-district representation, supply any quantity of any variety of any fruit to meet the most exacting and peremptory demands of tlie trade nnd thus avail the grower of the benefits to be derived from such special service. 11. It determines the price at which the grower's fruit is to be sold, just as every other substantial producing business con- siders cost, adds a reasonable profit, and thus determines the selling price. 12. It insures a fair price to the grower throughout the season because of its equitable pooling system (each district's fruit being pooled by itself however) and because of certain definite marketing policies. 13. It eliminates, by reason of its magnitude, waste in marketing the grower's fruit, and so reduces the price to the concumer. proportionately increasing the consumption of that fruit. 14. It helps to finance the grower at lower rates of interest through loans from the banks, rather than an advance from some one buyer, thus liberating the fruit to all buyers and all markets, ipstead of one buyer and one market, as is the case when the grower accepts an advance from a buyer. 15. It builds a permanent selling machine for the grower, in contrast to a one-man selling organization, efficient only v.-hile the man of strong capacity at its head lives and retains his position.^big enough to handle tonnage ten times as great as in 1912. when every known marketing agency failed, and one that will always be on the job. 16. It investigates and aids in matters of vital importance to the grower, such as national and state legislation. Panama Canal shipping facilities, freight rates, provisions for refrigeration, storage, warehouses, supplies, etc. IT. It puts the grower in business for himself on a business basis. These are only seventeen reasonsâthere are more ARE YOU ONE OF THE 6,000 North Pacific Fruit Distributors MAIN OFFICE: SPOKANE, WASHINGTON WHEN WRITING ADVERTISERS MENTION BETTER FRtlT
Note About Images
Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original work.