ETRO S?S 18 Runway Look
ETRO SPRING SUMMER 2018 SHOW COLLECTION
The Tree of Life
Two halves of a whole unite to make way for Etro’s 2018 50th year as a fashion house and family company. Conceived in tandem by siblings Veronica and Kean Etro, together they present their first collection of both Women’s and Men’s for Spring/Summer 2018. Guided by the same impulses as their father and Etro founder, Gerolamo, whose early travels to India remain the source material for Etro’s colourful prints, this season’s offering is an interpretation of Indian folklore through Etro’s haute bohemian lens. The iconic Paisley print is believed to be a graphic rendering of the seed that springs forth the Tree of Life. From brilliant whites to kaleidoscopic rainbow, the collection unfolds like light through a prism.
The collection begins with white, a symbol of purity. Long cotton voile dresses as soft as silk have been printed with white pigment for an ethereal shadow of the iconic Etro pattern. Delicate lace, silk crêpe and weightless cotton are embellished with metallic thread and pearls on a series of dresses that explore shades of cream, ivory and taupe. Colours blossom slowly: hints of acid yellow and mustard are introduced in spare, delicate patterns on loosely rendered silk pyjama sets for both men and women. Etro’s classic flowing gowns in weightless, floral patterned cotton have been printed with lurex to shimmer with movement. As the collection gains momentum pigments become saturated: coral, salmon and tangerine precede deep violet, maroon and emerald green. A sumptuous swirl of visual psychedelia is found in ecstatically embellished blazers and smoking jackets for men in velvet and linen.