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Scott Kveton CEO Urban Airship

“The first generation of mobile apps and the way that mobile was taking advantage of [them] was taking what worked on the Web, and just shoved it at mobile. It was really ineffective, sort of brochure wear. The next generation is really taking advantage of the inherent nature of the device,” said Scott Kveton, co-founder and CEO of Urban Airship.

 

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Taken on January 7, 2013