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Impact of Social Media (English, jpeg) | by ING Nederland
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Impact of Social Media (English, jpeg)

Information posted on social media alters opinions and behaviour more often


ING: Consumers find social media increasingly trustworthy


In recent years ING has witnessed a sharp rise in the online buzz surrounding its brand, a trebling since September 2010. So it is no wonder that social media are always considered to be very influential. But what impact does information posted on social media actually have on consumers and the reputations of companies? And how trustworthy do consumers find this information? These questions were reason for ING to conduct a wide survey on the subject among 1,500 consumers. The main findings of the ‘Impact of social media 2012 (#SMING12)’ study are represented in this infographic

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Taken on November 14, 2012