Barbara Kline Pope, MS
Barbara Kline Pope is Executive Director for Communications and the National Academies Press at The National Academies (National Academy of Sciences, National Academy of Engineering, Institute of Medicine, and National Research Council). She is responsible for an innovative and dynamic publishing operation of both scholarly and trade books that have been available on the Web free to read since 1995. In addition to book publishing, she manages marketing and communication programs designed to bring science to public audiences. Kline Pope’s research interest is in business models for the digital publishing arena and the use of information sources among organizational buyers. Her work has been published in Marketing Science, Journal of Retailing and Journal of Electronic Publishing. With P.K. Kannan and Sanjay Jain, she won the 2007 INFORMS Society for Marketing Science Practice Prize, “Pricing Digital Content Product Lines: A Model and Application for the National Academies Press.” She is a member of the Corporate Advisory Board for the marketing department at the R.H. Smith School of Business at the University of Maryland and the Management Board of the MIT Press. She holds an M.S. (1990) from the University of Maryland and a B.S. (1981) from Indiana University of Pennsylvania.