SEO - Examples - 1
If you have a name that others have you will get options as you type it in - you can drop down & select it. (as you will see in Example 2) Also the SEO will show the top choices in popularity to that search. Welsh soprano Gwyneth Jones the soprano has had a LONG career (& she's amazing!) - then the English Novelist Gwyneth Jones comes up #2 --#3 is another author (not me!)....and finally, 4 &5 are my Twitter name & blog.
More on SEO -- en.wikipedia.org/wiki/Search_engine_optimization