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Drink Heine Brother's Coffee. | by indigoson
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Drink Heine Brother's Coffee.

One of the major draw-factors for me moving out here to Louisville from Cali is this mentality a lot of people have here, leaning towards the sustainable, reusing your refuse, keeping local businesses alive in the face of the ever-growing WalMart presence here in America, etc.


Heine Bro's Coffee, a local establishment who've been purveying caffeinated beverages for the masses for something like 15 years here in The 'Ville, are HUGE proponents of reduce reuse recycle. For a mere $13, you, too, can have your very own reusable cold beverage cup, complete with a silk-screened HBC logo and everything (and yes, that price is a bit... bourgeois, but I do own one. Useful little thing...). This is not necessary, of course, but available. There are signs in the shops telling you to reuse your old hot-coffee sleeves, even. They will even take the recycling from their customers' homes, even other businesses, where recycling may not be readily available, if at all, and deal with it appropriately.


With all this, and more, it strikes me as ironically disparate with their values that one can find these empty coffee cups all around Louisville, in many places far and above more than one might find Starbucks cups. Can't be bothered to throw your own trash away? Ah, human nature, you silly little shits.


Louisville, KY. August, 2011.







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Better on black (press "L").

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Taken on August 27, 2011