5 in 5 Storymap: Buying Local Will Beat Online

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    In five years, buying local will become du jour once again. Savvy retailers will use the immediacy of the physical store and proximity to customers to create experiences that cannot be replicated by online-only retail. They will magnify the digital experience by bringing the web right to where the shopper can physically touch it or the instant gratification of same-day delivery.
    Watch the video at www.youtube.com/ibm

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