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New Augmented Reality App Gives In-Store Shoppers Instant Product Details and Promotions in the Palms of Their Hands | by ibmphoto24
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New Augmented Reality App Gives In-Store Shoppers Instant Product Details and Promotions in the Palms of Their Hands

At IBM Research headquarters in Yorktown Heights, NY, IBM’s Fiona Doherty demonstrates an augmented reality shopping app that automatically delivers personalized coupons, offers, customer reviews and hidden product details — such as whether packaging is biodegradable — to smart phones as consumers browse store shelves. The prototype app is designed to close the gap between the wealth of product information on the Internet and traditional retail promotions, transforming marketing offers from an intrusion into a convenient service welcomed by consumers. (Photo Illustration/Jon Simon/Feature Photo Service for IBM)

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Taken on June 26, 2012