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Metro.co.uk's Behind the Idea: Entry

Brief:

 

• Relevance to the 18-44 year old, city living, professional

 

• Optimism - the aim is to give our readers a boost, not drag down their commute!

 

• Entertainment – we like to laugh and so do our readers

 

• Also, please try not to offend!

  

www.zforvazquez.com

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Taken on September 1, 2011