Metro.co.uk's Behind the Idea: Entry

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    Brief:

    • Relevance to the 18-44 year old, city living, professional

    • Optimism - the aim is to give our readers a boost, not drag down their commute!

    • Entertainment – we like to laugh and so do our readers

    • Also, please try not to offend!

    www.zforvazquez.com

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