New shoes with a new icon to designate the technical apparel and shoe line. It resembles a techno number 3, also M shapes, and is show with the Mavic oval.
The shoes shown here have a Salomon influence with lots of attention to detail. The jackets, jerseys, and shorts all share Ackteryx influences with many nice touches and details.
As we learned at the party, the clothing isn't under the Adidas brand and without that umbrella over their head, the design team really did their home work. Producing a very technical, thoughtful, and performance-oriented line. They've got the lightest shoe on the market and it's surprisingly light in the hand.
Summary: It's shoes to match the most mac daddy Mavic wheel.