mayhem-is-coming-allstate

    Newer Older

    "ALLSTATE MUST HAVE LOST THEIR MIND," stated Earl R. Stonebridge when asked his opinion on the new commercials by Allstate. "Where in the hell is Mayhew, the guy who has made those really cool commercials? If this new campaign is for real, Allstate has made a mammoth error--America has enough "mayhem" already. We sure as hell don't need to be driven further nutty by gross commercials. The government is all the "mayhem" we need and that is way too much. My suggestion: fire the silly guy who is flailing about in the road and acting like a deer and get the original "good hands" man back. I never tired of those commercials."

    casey_8 and Calsidyrose added this photo to their favorites.

    1. roberthuffstutter 59 months ago | reply

      Fear and Loathing at Allstate: New TV Ads Reflect "Mayhem" on Its Income Statement
      By Jim Edwards | Jun 22, 2010

      ShareMyBNETEmailDiggFacebookTwitterGoogleDeliciousStumbleUponNewsvineLinkedInMy YahooTechnoratiRedditPrintRecommend0Allstate (ALL) has mostly ditched the friendly face of actor Dennis Haysbert from its “in good hands” ads in favor of a character called “Mayhem” who shows up in your life at random — and trashes it. The new ads are dark and creepy and have a black sense of humor. The company wants to make sure its audience is nice and scared. But if you look at Allstate’s recent financials it turns out that the source of the fear may be the company itself.

      The Haysbert oeuvre (2003-2010) was a Rockwell-esque celebration of the little things in life that make up the good ol’ United States of Americana: Watching TV in the garage. Meatloaf. Suburbia.

      The Mayhem ads, by contrast, are like a horror movie. “I’m a random windstorm,” Mayhem cackles, standing on a high tree-branch over a parked car. “Shakey! Shakey!” He bounces on the limb, which comes crashing down and totals the vehicle. The tagline: “Mayhem is coming.”

      An even creepier one has Mayhem standing at the side of a country road in the night. “I’m a wild deer,” he says, and walks out in front of an oncoming car. The sedan runs him down, batting his body into the air. Lying on the tarmac, Mayhem chuckles to himself. (He also shows up as a driving-while-texting teen girl and a chew-the-car-up puppy.)

      Creatively, it’s great stuff. The forbidding jazz score is perfect. You can easily see “Mayhem” showing up as a Saturday Night Live skit or a series of YouTube spoofs. Kudos to ad agency Leo Burnett.

      Strategically, however, AllState is channeling Broadview Security’s “you might be raped!” ads. Why the freakout? Perhaps it’s because Allstate’s revenues sank 1.7 percent in Q1 2010 after healthy growth in 2009. The company is scared for its sales, and now it wants you to be scared too, dear premium payer.

      Related:

      Get Used to Broadview Security’s You-Might-Be-Raped Ads — They Work

      Tags: Mayhem, Advertisement, Allstate Corp., Advertising & Promotion, Marketing, Jim Edwards

      industry.bnet.com/advertising/10007256/fear-and-loathing-...

    2. roberthuffstutter 59 months ago | reply

      "ALLSTATE MUST HAVE LOST THEIR MIND," stated Earl R. Stonebridge when asked his opinion on the new commercials by Allstate. "Where in the hell is Mayhew, the guy who has made those really cool commercials? If this new campaign is for real, Allstate has made a mammoth error--America has enough "mayhem" already. We sure as hell don't need to be driven further nutty by gross commercials. The government is all the "mayhem" we need and that is way too much. My suggestion: fire the silly guy who is flailing about in the road and acting like a deer and get the original "good hands" man back. I never tired of those commercials."

    3. roberthuffstutter 59 months ago | reply

      IN REFERENCE TO THE BROADVIEW SECURITY COMMERCIALS, GO TO THE SITE BELOW TO SEE ALL WHITE JERKOFFS WHO ARE BREAKING AND ENTERING. THE WHITE GUYS ARE GETTING ROASTED, BUT THAT IS ALL PART OF THE NEW DIVERSITY CAMPAIGN AGAINST WHITE MALES:

      www.youtube.com/user/brinkshomesecurity#p/u/0/DKI4t5MFG1E

    4. roberthuffstutter 59 months ago | reply

      Are you still in "good hands" with this goon laying down in the middle of the road and laughing?

    5. roberthuffstutter 59 months ago | reply

      What do you think of the new mayhem ads?

      Adco-articleInline

    6. Ella Papaya 58 months ago | reply

      I like! He's nice to look at. :)

    7. roberthuffstutter 51 months ago | reply

      He has some new ones.........I really like the one where he is pretending to be an ON STAR UNIT or some kind of driving locator. He has such an evil laugh as he misdirects drivers in the name of MAYHEM...ha-ha......cool

    8. pablotesoriere 51 months ago | reply

      Unbeliaveble Shot !!!
      Seen in:
      Portrait Unlimited
      "Portrait Unlimited" (Post & Comment & INVITE CONTACTS)

      Please Tag your photo with "Portrait Unlimited"

    9. saxonenergy 51 months ago | reply

      Robert, the "driving locator" you are referring to is called a GPS.

    10. saxonenergy 51 months ago | reply

      As to what I think of the Mayhem commercials, I actually think they were rather creative and have a strange humor to them. On the other hand, the commercials are repeated so often (not just these), that I want to shoot my TV screen. Especially the Geico and Progressive commercials. Progressive will run a certain commercial around the clock for months on end then it will disappear for awhile. Months later, they'll rehash it and ram it down our throats endlessly for a few more months. And just think of all the idiots out there that think these commercials are "cool" and never tire of the ad nauseum. And notice how wild the diversity issue is getting in commercials. Lately, I'm seeing multitudes of commercials with interracial couples, especially Asian-Caucasian (i.e. EHarmony.com). It's no accident and the advertisers know exactly what they're doing. And I expect Progressive to rehash the two gay guys commercial any day now. You know, the one where the dominant gay male buys the weeny one's watch and the weeny one is wearing the rainbow T-shirt. Maybe I'll comment on the epidemic of "free" credit score ripoff companies.

    11. roberthuffstutter 51 months ago | reply


      Thanks for the info on GPS. I know about it but failed to specify it by the right name. I have mellowed a bit since the ALLSTATE has changed a few scenarios. I guess I am getting accustomed to Mayhem.

    12. roberthuffstutter 51 months ago | reply

      I am not sure about the FAKE BLOGGER...for months, I thought I was communicating with the CEO of Microsoft and am a trifle disappointed, but I will get over the fact that I was fooled.

    13. roberthuffstutter 49 months ago | reply


      Steve...I am so sorry. You really are the real "Steve Ballmer."

      I let the masses fool me again, my friend. Rob

    14. roberthuffstutter 49 months ago | reply

      His video about jogging to keep himself a TEN, is cool. Great advertising. So, it shows how one can change one's mind about advertising.

    15. roberthuffstutter 35 months ago | reply

      Sea Hag commercial, Progressives latest?

    keyboard shortcuts: previous photo next photo L view in light box F favorite < scroll film strip left > scroll film strip right ? show all shortcuts