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SEMA 2010

The 2010 SEMA Show in Las Vegas went by in a blur of milled aluminum and carbon fiber. The HRE booth offered attendees a chance to get up close to some of the world’s most sought after supercars and a walk through the halls made it clear that winning builders and racers are choosing HRE wheels for both show and track cars.


Our SEMA week started in the HRE booth, where the debut of our step-by-step tech display made an excellent backdrop to the highly engineered beauty of the Oakley 458 Italia, legendary Gumpert Apollo and track-ready BBI Porsche 911 GT3 RS. The booth featured new wheels in several series, including the 3-piece 590RS, Monoblok P40 and Racing Monoblok R40. The booth cars offered additional wheel displays, as each car was used to showcase two different wheel styles, one option on each side.


For those who were able to tear themselves away from the HRE booth, additional HRE-equipped cars could be found throughout the SEMA show floor. Long time HRE friends like Vaughn Gitten Jr. and Chris Rado had championship winning cars displayed on HRE wheels, as was the Hyundai Equus built by RMR’s Rhys Millen.


HRE cars aren’t only winning races, they also do well in the show car classes. We’re very proud of Gary Watson from Creations N Chrome who took home a “Ford Best In Show” award for his chrome pink 2011 Mustang.


“The crowd around the car was for those incredible HRE 590RS wheels,” says Gary, “HRE played a huge part with our Ford Best of Show winner. You can’t go to the big dance with the wrong pair of shoes.”


We think Gary and Kristin’s talent and ability are the reason they won, but we are proud to be a part of the build.


Other incredible HRE builds included a bare metal 1950 Mercury on HRE 793R, the Optima One Lap Camaro and several new Mustangs and Ford trucks and the always stunning Underground Lamborghinis.


If you would like to see more pictures of SEMA 2010 click here.



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Taken on November 3, 2010