Shelf Theme for The Theme Foundry
Drew Strojny from The Theme Foundry recently asked me if I’d like to create a new WordPress theme for him. The offer-I-couldn’t-refuse was complete creative freedom, and the opportunity to make the design process visible.

My original idea for a theme based on naval exploration in the 18th century was too esoteric, limiting the potential audience somewhat.

This led to 'Shelf', a modern theme of a horizontally scrolling site, with different 'content cards' on a shelf. Here I'm documenting the process from initial sketch and try-outs in CSS to the final design.

I'm working with Yan Sarazin of Statik Pulse, who is implementing the javascript side.

Read more here: hicksdesign.co.uk/journal/the-start-of-shelf

Design by Hicksdesign: hicksdesign.co.uk

Javascript by Statik Pulse: blog.statikpulse.com/

Commisioned by The Theme Foundry: thethemefoundry.com/
18 photos · 2,017 views