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Shot in Manhattan on Oct 9, 2011.
This is an interesting project by Kim Beck.
'The Sky Is the Limit/NYC consists of fleeting messages from billboards and signage written by a skywriting plane. Phrases will unfold, and then fade back into the air. With the uncertainty in the economy, this engages the most potent symbol of longing in the landscape: the sky...'
More on his website: www.idealcities.com/skynyc.html