On second thought, I'm not hungry
A fine specimen of Engrish taken in Little Tokyo, in downtown Los Angeles! A restaurant doing business as L.A. Chicken dared to put this up in its window.
First, a cardinal sin of marketing is to invoke a competitor in comparison with one's own product. Would Ford reassure its customers if it said the Fusion was the American Camry? No. And El Pollo Loco would look equally stupid if it called its bowls the Mexican-American Yoshinoya. El Pollo Loco would likely sue this place, too.
The second sentence is even worse. I, for one, think chicken should taste like meat, not like transportation. An logically, if I went to a Lexus dealership and the salesman says the luxury cars taste like chicken, I'd run away as fast as I could.
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Taken on June 30, 2009