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For the third consecutive year the Ministero Italiano delle Politiche Agricole Alimentari e Forestali (Italian Minister for food, agricultural and forestal politics) promotes the project Frutta Nelle Scuole (Fruit in Schools). 5.000 schools are involved in the project, 870.000 children between six and eleven, whose aim is the increase of fruit and vegetables consumption by children for a more balanced diet.

Over a real child desk in the middle of the scene, several objects made with paper, cardboard, polystyrene, plasticine, cotton, wires, followed one another, building and dismantling every frame of the stop motion animation.
The clip has a soundtrack made on purpose in collaboration with MellowSong Studio, and voice-over by Ilaria Stagni.

Take a look at www.happycentro.it to see the animation.