Detroit Small Business Marketing Event @ The Westin Book Cadillac 6.7.11
Groupon cordially invited merchants and a guest to the Westin Book Cadillac for a panel discussion of innovation in small business marketing. Each featured panelist used both traditional and cutting- edge marketing techniques to attract new customers and build brand awareness. Groupon brought them together for an evening of open exchange and spirited discussion. We reviewed successful tools and tactics, as well as broke down the advantages and costs of each marketing medium.

After the discussion, guests networked with other small business professionals over top-shelf cocktails, delicious appetizers, and lively entertainment—including the chance to win an iPad.

They came equipped with questions, stories, and thinking caps or sentient top hats.

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