Unevolved Brands
A fun brand study by Graham Smith - Freelance Logo and Identity Designer

Website : UnevolvedBrands

Twitter : Graham Smith

Unevolving a logo to just a series of coloured circles, how many can still be recognised? Logo and brands that have strong and unique colours, as well as strong positional aspects, are usually recognisable when Unenvolved to just circles.

In most cases, each circle represents one letter or one container. So in the case of Orange, a self contained logo, one circle for the orange container and one circle for the wording. Typebased logos like Twitter, FedEx and eBay just have one circle per letter.

It's an ongoing study, so new logos and brands will be added.

You can find recent answers here : Answers

Inspired by
Inspired from an initial example in Los Logos Compass, the Google Logo.

Further links
Part 1 : imjustcreative.com/famous-logos-and-brand-design-simplifi...

Part 2 : imjustcreative.com/famous-logos-and-brand-designs-simplif...
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