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Behind the Scenes with Aveda™ – Osklen SS14 – Mercedes-Benz Fashion Week New York Spring Summer 2014 – #MBFW #NYFW – September 17, 2013 – Creative Commons (cc) photos distributed by Mainstream via Aveda Corporation | by goMainstream
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Behind the Scenes with Aveda™ – Osklen SS14 – Mercedes-Benz Fashion Week New York Spring Summer 2014 – #MBFW #NYFW – September 17, 2013 – Creative Commons (cc) photos distributed by Mainstream via Aveda Corporation

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Mercedes-Benz Fashion Week New York

Behind the Scenes with Aveda™ – Osklen SS14 at MBFW NYFW

 

████████████ AVEDA CORPORATION

 

Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.

 

Aveda manufactures plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 29 countries worldwide.

 

aveda.com

 

twitter.com/aveda

 

████████████ DESIGNER

 

On Wednesday, September 11th at 7:00 PM at The Stage at The Tents at Lincoln Center, creative director Oskar Metsavaht of Osklen debuted his women's Spring/Summer 2014 collection. For Spring/Summer 2014 Metsavaht takes inspiration from the cut, color, vibrancy and transparency of gemstones, translating these influences into a collection of innovative fabrications and original prints. The Osklen aesthetic represents the lifestyle of modern men and women in a world where the urban and the naturalistic, the global and the local, the organic and the technological co-exist. This balance is further exemplified by the brand's use of eco-friendly "e-fabrics". This season, Metsavaht utilizes ecological silk, formed by use of cocoons discarded by the industrial process and environmentally safe vegetable dyes.

 

osklen.com

 

twitter.com/Osklen

 

twitter.com/osklenUSA

 

████████████ EVENT

 

Mercedes-Benz Fashion Week New York

 

Mercedes-Benz Fashion Week is New York City's single largest media event, taking place twice a year (February & September) at Lincoln Center, one of the most well known arts and cultural institutions in the world. The event provides top designers an international platform to showcase their collections to more than 100,000 industry insiders from around the world, including buyers, editors, retailers, celebrities, VIPs, and more. With more than 80 designers shows over 8 days, it is known as the premier event worldwide where style, beauty, supermodels, and celebrities come together to celebrate the best in fashion.

 

mbfashionweek.com

 

████████████ PUBLICITY

 

Photos added to the Creative Commons (cc) by

Aveda Corporation

aveda.com

twitter.com/aveda

 

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Images licensed with the following Creative Commons license on September 12, 2013

 

creativecommons.org/licenses/by/2.0/deed.en_CA

 

████████████ Mainstre.am

 

Mainstream makes images available to the independent press, the mainstream press, open media such as Flickr, Creative Commons, and Wikipedia.

 

We will soon launch with a service for content creators, publicists, and publishers around the world.

 

mainstre.am

 

████████████ Contact

 

Questions can be sent to:

 

Tamara McCartney (Assistant Producer)

twitter.com/tamaramccartney

 

and

 

Jason Hargrove (Founder)

twitter.com/jasonhargrove

jasonhargrove.com

 

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Taken on September 11, 2013