Behind the Scenes with Aveda™ – Steven Alan SS14 NYFW – Mercedes-Benz Fashion Week New York Spring Summer 2014 – #MBFW #NYFW – September 10, 2013 – Creative Commons (cc) photos distributed by Mainstream via Aveda Corporation
Mercedes-Benz Fashion Week New York
Behind the Scenes with Aveda™ – Steven Alan SS14 NYFW
████████████ AVEDA CORPORATION
Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
Aveda manufactures plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 29 countries worldwide.
Having spent the past 20 years creating a mini fashion world based on his subversive take on classics, it's clear that Steven Alan has quietly emerged an uncommon fashion pioneer. Upon opening his first retail store in 1994, Steven sold pieces from an eclectic group of emerging designers, becoming known for his keen eye. Building on his reputation for scouting the most intriguing talent, the Steven Alan Showroom opened in 1996.
Steven's knack for the modern reinterpretation of classics garnered him an impressive roster of designers on the rise, and the Showroom now represents 20 designers of clothing, handbags and other accessories.
The launch of Steven Alan's first collection in 1999, including his now-signature Reverse Seam Shirt, created a loyal following for Steven's unique brand of casual, smart, self-assured essentials for both men and women. Steven now sells his collections at over ten 20 eponymous stores in the US. The Steven Alan Collection also reaches a global audience, and is now sold in over 200 stores worldwide.
Mercedes-Benz Fashion Week
Mercedes-Benz Fashion Week is New York City's single largest media event, taking place twice a year (February & September) at Lincoln Center, one of the most well known arts and cultural institutions in the world. The event provides top designers an international platform to showcase their collections to more than 100,000 industry insiders from around the world, including buyers, editors, retailers, celebrities, VIPs, and more. With more than 80 designers shows over 8 days, it is known as the premier event worldwide where style, beauty, supermodels, and celebrities come together to celebrate the best in fashion.
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