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TUVANAM (Official Runway Photos) – Moda Haftası Mercedes-Benz Fashion Week Istanbul SS14 Spring Summer 2014 – #MBFWI – October 9, 2013 – Photos distributed by Mainstream, via MBFW Istanbul | by goMainstream
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TUVANAM (Official Runway Photos) – Moda Haftası Mercedes-Benz Fashion Week Istanbul SS14 Spring Summer 2014 – #MBFWI – October 9, 2013 – Photos distributed by Mainstream, via MBFW Istanbul



Tuvanam at Moda Haftası Mercedes-Benz Fashion Week Istanbul

Official Runway Photos


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Turkish designer Tuvana Buyukcinar Demir, who was born in 1975, in Istanbul, built her career in fashion by following her own set of rules. Known for her celebration of the rich, the embellished, and the over the top, Demir decided to pursue this career in earlier years of her student’s life when she was studying Industrial Design at Mimar Sinan University.


After her graduation, in 1991, Tuvana officially entered the Istanbul fashion scene by starting a styling job in various fashion magazines where she showed her own artistic way of mixing it up.


She began her foray into retail by opening a new boutique called A46 in 1999. What would soon become known as Demir’s trademark look began its formulations here: colors, combinations of the materials and patterns. In 2002, she opened her first atelier in Nisantasi and in this way her gorgeous night and stage dresses reached a very broad audience.


In 2003, she effectuated A46 Organization that has thus far launched unforgettable moments by the designs of national and international weddings, feasts, corporate events, parties and performing arts.


In 2005, she founded the brand “Tuvanam” in order to reach her dreams of cultivating an international brand; she reached more than 150 sales points in 25 countries. Tuvanam was represented and marketed in fashion fairs organized in various cities such as London, Milan, Paris, New York and Moskow. Following the success of “TUVANAM” brand, she opened the doors of her limitless dream world in order to establish her original daily-chic “TUTTI” brand.


In 2005, she was nominated for Afife Jale Theater Awards, Best Costume Designer following the costume designs that she made for the musical “Yıldızların Altında”.


In 2010, she established a new brand exclusively for babies called “Tuvanam Baby Couture” by working with Dantell Home Textile as creative director.


In 2011 she proudly opened her first stand-alone store “TUVANAM in Beirut city of Lebanon.


Mrs. Demir, who will make her sixth fashion show at IFW and who has been a member of the Association of Fashion Designers (MTD) since 2009, has worked also with Turkcell, Kamil Koç, Four Seasons Hotel, Nars Hotel as corporate costume designer and has contributed to numerous social responsibility projects until now.


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Mercedes-Benz Fashion Week Istanbul


Mercedes-Benz Fashion Week Istanbul is Turkey’s premier fashion event offering an international platform for designers from the region to seamlessly connect with media and buyers. The event will increase the domestic awareness of home grown fashion and increase the global presence of Turkish design, while highlighting the culture and sophisticated glamour that solidify Istanbul as a style capital where east meets west. As IMG Fashion’s newest addition to its global portfolio of leading events and initiatives, significant resources have been invested to support the future of fashion in Turkey, via world class stages, digital and social campaigns and a team comprised of the industry’s elite professionals.


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Photos courtesy of

Mercedes-Benz Fashion Week Istanbul




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Questions can be sent to:


Tamara McCartney (Assistant Producer)




Jason Hargrove (Founder)

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Taken on November 8, 2013