HVCB's "Hawaii: A Thousand Reasons To Smile" Reception - Feb. 26, 2009
If Bay Area residents start feeling like they are being immersed in Hawaii’s wondrous culture, beauty, and music in March, they are!.

Under the alluring theme, Hawaii: A Thousand Reasons to Smile, the Hawaii Visitors and Convention Bureau (HVCB), along with its Island Chapters (Kauai, Oahu, Maui, and Hawaii’s Big Island) held a reception at The Fairmont San Francisco on Feb. 26 to officially launch the campaign that will charm Bay Area residents with a month-long Hawaii promotion that is certain to turn heads and get them smiling and reaching for their wallets over thoughts of a vacation in the islands.


“Getting people to smile is a perfect antidote to the nation’s dreary economic news,” said John Monahan. “And nothing defines being happy, carefree and lighthearted as much as a Hawaii vacation. We’re going to uplift spirits, recharge batteries and bring smiles back in a thousand ways starting with the great travel deals now being offered.”

Each week in March will feature a theme specific to an island and reflective of its destination appeal, as follows:

** March 1-7 -- Oahu – Town and Country
** March 8-14 -- Kauai – 50 Years of Movies in Paradise
** March 15-21 -- Maui – Romance Me Maui
** March 22-28 -- Hawaii’s Big Island – Unlimited Adventure

In the classic island-style tradition of “work over, hang loose”, Hawaii’s music, cuisine, and Aloha Spirit will be showcased in Aloha Friday Pau Hana Concerts being held at Gordon Biersch restaurants in San Francisco, Palo Alto, and San Jose.
Each Friday in March, from 5-11 p.m., some of Hawaii’s top entertainers will perform their musical magic, including Willie K., Raiatea Helm, Brother Noland, Mailani Makainai, Keali‘i Kanealii, John Cruz, Cyril Pahinui, and Taimane Gardner. Patrons will also enjoy a special menu of Hawaii-inspired cuisine and can win trips to the islands.

Bay Area residents are likely to see and hear Hawaii anywhere and everywhere during March. The HVCB campaign with its cheery slogan will be seen in print, broadcast and online advertising, digital freeway bulletin boards, in train stations and BART cars, on ad walls in popular settings, and in Bay Area TV shows, including The View From the Bay.

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