new icn messageflickr-free-ic3d pan white
Wired Magazine - "Pray" - Apple Cover - 1997 | by gocarlo
Back to photostream

Wired Magazine - "Pray" - Apple Cover - 1997

Wired Magazine June 1997 - "Pray" for Apple - This is perhaps my favorite magazine cover of all time. Apple was on the brink, Steve Jobs was finally back, but still advising under Gil Amelio. When this was published, it was truly a make or break moment for the company, its devout customers, and a brand beloved around the world. The month after publication Gil would be out, and Steve would assume the Interim CEO position. A year later iMac would be released, and Apple's great turn-around would be officially sparked.

554 views
1 fave
0 comments
Taken on August 28, 2012