Star Wars Sale, 1980
Full-page newspaper ad, August 1980, The Nanaimo Daily Free Press, Nanaimo B.C., Canada.
Finishing up my commemoration of the 30th anniversary of Star Wars this posting is in response to a request from Neato Coolvile, and since he is both neat AND cool I couldn't turn him down.
In August 1980 I was still an 11 year old Star Wars freak, and since my step-dad at the time was the manager of a car dealership and The Empire Strikes Back had been in theatres for a few months it was inevitable that my two worlds would collide.
I assume that the idea was..."Star Wars is popular with the kids. The kids will get their parents to bring them to the car lot. We'll sell the parents a new 1980 Gran Marquis with unreasonably high financing as the kids meet their movie heroes!"
Although I don't remember the details I'm sure I had an influence on this sale happening. I supplied my "The Art of Star Wars" book to the ad department of the local paper to use for the reference photos ( it came back with tape scars all over the key pages. I was not happy ) . I played my copy of the Star Wars soundtrack double LP on the dealership's P.A. for the day. My sister and I dressed in our finest Empire and Star Wars t-shirts with dealer hats adorned with home-made SW buttons. Hot dogs were served, brightly coloured balloons were admired.
Then the stars of my favourite movie in the ENTIRE WORLD arrived.......